How To Use Instagram To Grow Your E-Commerce Business

Instagram has over 800 million monthly active users and the platform is a great marketing tool if utilized effectively. Even though it has seen massive growth, it’s still fairly easy to increase your followers and reach your target market organically on the visual-based social media platform.

Let’s take a look at ways you can use Instagram to build your brand and grow your following without spending any money on advertising.

Make Sure Every Post Exudes Your Brand Image

Instagram is all about the aesthetic. The images should be impeccable as should the feed, so it’s important to take time to plan out what your feed strategy will be and then publish photos accordingly. For example, many companies will alternate images from a product shot to a lifestyle shot, or will pick one filter that they use across the board. Whatever your artistic vision, it’s important to stick to it religiously so your Instagram feed tells a compelling story and convey’s the lifestyle of your target customer.

"As a women's apparel company, for us it's about showing real women in our styles. At first we focused on polished, controlled images with hand-selected models, and while aspirational is still a strong tactic for Instagram, user-generated content is just as important, if not more," says  Kristin Celano, Founder & CEO, Jane Hudson. 

Follow Rule Of Thirds

In order to convey a balanced message to your followers and not be overly promotional, it’s important to pay attention to the rule of thirds, which includes:

·         Promotional Posts - this includes product posts or anything that is company-related.

·         Conversational Posts - this includes posts that encourage your audience to engage in a conversation, it can be anything from asking your followers a question to giveaways and contests.

·         Sharing Posts - this includes sharing industry news or cross-promoting with bloggers, your audience, or other companies.

“As a small business founder, I had to figure out fast what worked most effectively. The two most effective hacks that worked to quickly grow my following and build awareness was to cross-collaborate with influencers in a similar space, and load up on giveaways,” shares Gianne Doherty, Co-Founder of Organic Bath Co., an organic skincare company.

Finding the right balance is key to increasing your engagement and your following.

Number of Following

Make sure you concentrate on the number of followers on your Instagram profile and number of likes on photos. Having a bigger number on the following part have a great impact. When you have more number of followers, this number will attract new people to follow your profile and similarly when you have greater number of likes on the photos, it will create an attention for people to likes your photos.

If you don’t have or unable to maintain the number of followers on your profile, you can consider buyInstagram Followers UK to keep thriving. This will make a difference for your profile on Instagram. Must head towards this step if you want quicker results.